Reputation report template
One page a month: reviews, mentions, search results, recurring issues and actions. Free to download.
- Checked
- Blank CSV template
- No sign-up
A reputation report template is a fixed one-page layout for summarising what people said about your business last month: review ratings and counts, new mentions and their tone, what ranks for your name, recurring complaints and the actions you took. The same template every month makes trends visible.
What a monthly reputation report includes
Five short sections, plus a two-sentence summary on top. Leave out anything nobody will act on.
Reviews
Rating and new reviews on Google and your main review site, and the share you replied to.
Mentions
New mentions across the sources you watch, how many were negative and how many you answered.
Search results
How many page-1 results for your name you control, and how many are negative.
Recurring issues
The two or three complaints that came up more than once, in plain words.
Actions
What you did this month and plan next month, each with an owner.
Sample reputation report (illustrative)
Illustrative example — invented brand and numbers.
| Section | Metric | This month | Last month | Change |
|---|---|---|---|---|
| Reviews | Average Google rating | 4.6 | 4.6 | 0 |
| Reviews | New Google reviews | 14 | 11 | +3 |
| Mentions | New mentions, all sources | 37 | 29 | +8 |
| Mentions | Negative mentions | 6 | 3 | +3 |
| Search | Negative results on page 1 | 1 | 1 | 0 |
Recurring issues: repair waiting times (4 mentions); phone not answered on Saturdays (2). Next month: add a Saturday voicemail with a booking link (owner: shop manager).
Download the blank reputation report template
Same sections and metrics as the sample, plus optional rows such as new one- and two-star reviews and time to first reply.
Download the blank reputation report template (CSV)
Tips
The actions section is the part people read. Everything above it is there to explain it.
Tip 1
Keep the metrics fixed
Changing them every month makes comparisons useless. Use calendar months.
Tip 2
Write the summary last
Fill in the numbers first, then say what they mean.
Tip 3
Link the evidence
A link to each review or thread saves follow-up questions.
Filling in the reputation report: by hand or with a tool
By hand: about an hour
Review numbers come from each platform’s dashboard. Keep a running mention log (date, source, link, tone, replied?) and count it at month end.
With a monitoring tool
The tool keeps the mention log, so that section becomes a count. Review ratings still come from the platforms, and issues and actions still need a person.
MentionPilot, for example, can make a password-protected shareable report of the mentions it finds on Google results, Reddit, YouTube and Bluesky (X on Pro and up). That covers the mentions section; add review ratings from each platform. Set your baseline with a reputation audit first, and feed the report with the weekly routine in the online reputation monitoring guide.
FAQ
How often should I create a reputation report?
Monthly works for most businesses. Agencies with busy clients sometimes add a short weekly note on urgent items.
What is the difference between a reputation report and an audit?
An audit is a deep, scored check about once a quarter. A report is a short monthly summary that tracks the same few numbers. The audit sets the baseline; the report shows the trend.
Who should receive the reputation report?
Whoever can act on it: the owner, the person handling customer service, or the client if you are an agency. Put the summary in the email body.
Can I use this template for a client report?
Yes. Add the client’s name and your contact at the top and keep the actions section. The template is free to reuse and adapt.